A look back at this week’s news and headlines from Apple, including the latest iPhone 16 Pro specs, iOS 18 details, Apple’s AI marketing plans, OLED MacBook Pro, iPhone 14 Pro special offer, Apple TV for Android and important iPad Professional change.
The Apple Loop is here to remind you of some of the many discussions surrounding Apple over the past seven days. You can also read my weekly roundup of Android news here on Forbes.
A visitor looks at the brand new Apple iPhone 15 Pro (Photo by Justin Sullivan/Getty Images)
iPhone 16 Pro details
More details about the iPhone 16 camera specifications have come to light. In addition to each iPhone 16 model featuring a 48-megapixel primary camera, the Pro models also see resolution increases on the secondary cameras:
“…there’s one more change that will apply to both Pro iPhone sizes, and that’s the Ultra Wide camera, which is predicted to jump from 12 megapixels to 48 megapixels. As always with phone cameras, the expected benefit is mostly to improve low-light performance, where smaller sensors with smaller pixels typically struggle.”
(Forbes).
Apple’s AI plans for iOS 18
A few weeks after the launch of the iPhone 15, Google is firing at the beginning of consumer AI for smartphones with the Pixel 8 and Pixel 8 Pro. Since then, Apple has watched the competition move forward with AI and is unable or unwilling to react until next month’s WWDC. What is he planning?
“People familiar with the matter told us that Apple is working on AI-powered summarization and significantly improved audio transcription for several of its next-generation operating systems. The new features are expected to enable significant performance improvements for users of its core Notes, Voice Memos and other apps. Apple is currently testing the capabilities as add-ons to several app updates scheduled to arrive with the release of iOS 18 later in 2024. “
(Apple Insider).
Marketing Apple’s AI service as secure
Apple likes to talk about the privacy and security of user data in its online cloud services, and it will come as no surprise that it will try to promote the privacy of AI data processed in the cloud:
“What The Information claims is that Apple has found a way to process user data in such a way that it remains private at all times. He says that Apple has scaled up its Secure Enclave design to allow for such a programming model… However, the exact details of how it will work are still murky. The information says that it remains unclear how Apple will be able to maintain the security model when a single chip in a data center (naturally) processes requests from many users at the same time.
(Information, via 9to5Mac).
The OLED MacBook Pro is coming
Demand for OLED displays points to Apple adopting OLED for the MacBook Pro platform in 2026, writes Ricky Park, senior analyst at Omdia Display. With the iPad Pro already making a leap, Apple’s laptops won’t be far behind.
“According to Omdia’s long-term display demand forecast tracker, demand for OLED displays in mobile devices is expected to grow 37 percent from 2023 to 2031. This significant growth reflects a significant shift as many technology companies, including Apple , are increasingly incorporating OLED panels into their high-end notebooks and tablets.”
(MacRumors).
Apple is offering a new price deal for the iPhone 14 Pro
Although Apple regularly sells refurbished iPhones, iPads and MacBooks, it is reluctant to do the same with the iPhone Pro family. That changed this week with the arrival of the 14 Pro”
“Apple has a clear policy for its Pro iPhone models: they are sold for one year and then withdrawn when the next Pro comes out. Regular iPhones remain in the mix for longer, and you can still buy the iPhone 13 and iPhone 14 along with the latest iPhone 15. Now, in a rare move, Apple has suddenly brought back the iPhone 14 Pro and iPhone 14 Pro Max in its revamped store.”
(Forbes).
Apple TV for Android
Why would Apple be looking for a senior engineer to build a “TV and sports app?” Mark Gurman picks Apple TV+ and the potential arrival of Android as the space in need of a new lease.
The move suggests the company is looking to gain market share in video streaming — and is putting aside its rivalry with Android to pursue additional users. It’s rare for Apple to develop software for Google’s Android that competes with the iOS platform. “
(Bloomberg).
And finally…
Stop the press; the biggest change ever to come to the iPad is about to happen. It will revolutionize tablet computing in a way that only Apple can. Are you ready for this?
“As the use of landscape becomes more popular, Apple product designer Molly Anderson said that a landscape Apple logo is a possibility for future iPads- “We’re thinking about it. iPad has long been a product that’s been used in portrait mode, but we’re using it more and more in landscape mode.”
(MacRumors).
The Apple Loop brings you seven days of highlights every weekend here at Forbes. Be sure to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, and this week’s edition of the Loop’s sister column, Android Circuit, is also available on Forbes.
