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Well-written emails can be incredibly powerful, allowing organizations to attract new customers and retain the ones they already have. Conversely, a poorly written email can reduce conversions and ultimately even turn potential customers away from a brand. Unfortunately, getting it right isn’t always easy: Writing effective emails takes skill, knowledge, attention to detail, and a little time. However, new AI email generators promise to streamline the process of creating engaging, effective emails with relatively little effort and time. Here’s a look at what AI email software can really do and a list of some of the main products on the market.

What is AI Email Assistant software?

AI email generators, sometimes also known as email assistants or email writers, aim to automate the process of creating marketing or other emails and optimize the results to improve open rates, engagement and conversions.

Email generators work on similar principles to AI text generators like ChatGPT, but are tailored specifically for email writing. They are based on machine learning and natural language processing algorithms that, based on user prompts, analyze what is required in terms of purpose and style of writing, along with length, language and the like. They then use large data sets from previous emails with similar requests, along with other user-supplied data, to create a draft, learning from user feedback over time. Emails can be segmented for different customer demographics and personalized to individuals using the same techniques, based on provided data about the individual or customer group.

How can AI improve emails?

AI email generators don’t just create the email itself—they can, as we’ve seen, help segment subscriber lists and personalize messages for individual prospects or customers. They can also optimize subject lines and calls to action, as well as schedule emails for the most appropriate time.

But their main function, of course, is the creation of email content — and here they not only save time, but can also improve the quality of emails. They ensure emails are appropriate in tone and style, helping to create a professional image and consistent brand identity. They are also very helpful in cases of writer’s block, offering suggestions when prompted; and most AI email generators can perform A/B testing, evaluating the performance of emails with different content variations and optimizing them in real time. Over longer periods, they can optimize all of these features based on the success or failure of previous emails.

The best AI email generators

There are dozens of AI email generators on the market, ranging from free products to highly complex—and often expensive—subscription packages. Many of them are capable of writing other types of content as well.

Some of the more famous email generators are:

Rytr

One of the cheapest products on the market, Rytr provides more than 30 use cases and templates, along with formatting options, a plagiarism checker similar to an AI content detector, and custom use cases.

One of the most widely used AI email generators on the market, Rytr can generate a wide range of content, including articles and social media posts as well as emails. There are different price plans, ranging from a basic free version to a premium package from just over $24 per month.

After selecting a language, the user can choose from more than 20 preset tones of voice, from “formal” to “casual” to “fun” to “inspirational,” or create their own. They can then provide a phrase, sentence or keyword as a starting point, while choosing how “creative” the AI ​​should be. Editing tools include the ability to shorten, expand, enhance and change various elements. Rytr can create up to three variations of the same content and has several different formatting and plagiarism checking options. The package scores highly on review sites, where it is praised for its high-quality content and effectiveness in multi-channel promotion.

Jasper

Jasper offers a wide range of templates for blogs, websites and ads, as well as emails. It integrates with Grammarly, includes a plagiarism checker, and supports voice prompts.

The basic Creator pricing plan costs $39 per month on-premises, with a Pro version that adds more brand voices and other features for $59 per month on-premises, and a business package tailored to the organization with additional controls, security, team training and technical support . It’s highly rated for email marketing campaigns, with A/B testing for subject lines, calls-to-action and body email content – the company claims, for example, that client Goosehead Insurance increased email click-through rates by 22% by included a package in its marketing workflow. Jasper is also widely used for customer support, especially by smaller companies.

Copy.ai

Copy.ai offers a set of features designed to refine email content, including sentence rewording, a formatting tool, and a tone check. Other features include email templates, automated email campaigns and analytics.

There is a free version that offers only basic features and is aimed at people who want to try before they buy, with a starter package for one seat costing $36 per month and an advanced plan offering five seats with additional features such as more than 15 marketing workflows and sales workflows, priced at $186 per month. With more than 10 million users, the company says it targets marketing managers, coordinators and assistants who want to specifically create promotional emails, cold calls or lifecycle messages.

Flowrite

With multiple AI templates, Flowrite generates three separate, personalized emails for each query, with grammar and spell check features.

It’s popular with individuals and small teams, with a lightweight version offering 200 messages per year for just $4 per month. The $12 per month Premium package increases this to 2,000 messages, while unlimited messaging is $24 per month; there is a free trial for all of these. Meanwhile, corporate packages can be tailored to the specific organization. Flowrite is compatible with Gmail, Twitter, Outbox, Linkedin, MailChimp and other platforms. The best use cases offered by the company include influencer outreach, link building outreach, PR outreach, and project status updates for clients.

hypotenuse

Hypotenuse features HypoChat, an AI chatbot that helps create email responses. It offers Shopify integration and can generate optimized product descriptions as well as other types of content such as blog articles, social media and ads.

An individual package costs $29 per month and allows 50,000 words, with a $59 per month package for five users increasing this to 120,000 words and adding additional features; the company also offers customized custom packages. It is good for clients producing a wide range of written materials as well as emails. One marketing agency client is said to have saved more than 80% of their time by automating workflows and writing tasks.

Bottom row

AI email generators promise to take the hassle out of email creation by offering fast, personalized content in just a few clicks. There is a wide range of packages with varying levels of complexity and price, with many offering a free or very cheap basic version for those who want to try before committing.