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In recent years, Alo has become the go-to fitness fashion brand – even surpassing LuLuLemon.

The brand’s sports and leisure items are beloved by celebrities and quiet luxury fans alike, and its high price points have pushed Alo to over $1 billion in sales. In addition, the company is expected to have 100 retail outlets by the end of 2024.

But two Alo accessories have become particularly popular among men: the brand’s $24 socks and $68 baseball caps.

The appeal, of course, is that both are extremely simple in design, featuring nothing but the brand’s loud, three-letter name.

The “ugly shoe” trend is nothing new, especially among Gen Z fashion fans, but one old-school sneaker brand reigns supreme for men.

Asics shoes have become a staple of men’s street style, propelling the brand to record sales and profits last year, according to Footwear News.

Gel-soled and striped sneakers are also a major topic of conversation on TikTok. Creators regularly showcase their collections of Asics Kayanos and give glowing reviews of other styles from the brand.

It also helps that Asics running shoes typically retail for under $150, so they’re as affordable as they are fashionable.

For men, the brand’s sports shorts are worn not only during training, but also as a fashionable status symbol.

Its popular Kore style, for example, costs $68 and comes in at least 14 colors. They were highlighted in Vuori’s most viral TikTok video of the year so far, which was posted in late February and garnered 7.2 million views.

Since its launch in 2015, California-based Vuori has established a strong presence in the sportswear industry. It is valued at $4 billion and is on track to have more than 100 stores by 2026, according to Forbes.

Publications such as Business Insider, Forbes and New York Magazine also cited Vuori as one of the best sportswear brands for men this year.

If you spend a lot of time outdoors, you’re probably familiar with Arc’teryx. The brand was established in 1989 and since then has been selling high-quality outerwear that is claimed to protect against harsh weather conditions.

But you’re just as likely to have discovered Arc’teryx on social media. Its Instagram is particularly lively, with 1.4 million followers, and TikTokers regularly make content for the brand.

That’s because Arc’teryx sits at the intersection of fashion and luxury. His popular jackets typically cost over $300.

Add to the mix that musicians like Lil Yachty and Frank Ocean regularly wear the brand, and it’s pretty obvious why Arc’teryx clothing remains a style status symbol for men in 2024.

When you think of men’s watches, luxury brands like Rolex may be the first to come to mind. But in 2024, it’s actually about affordable models from Casio.

The brand is particularly big on platforms like TikTok, where male creators regularly make videos (and garner over a million views each) showcasing the Japanese company’s watches.

Variations of Casio’s AQ-230A design — which includes both analog and digital watches — are particularly popular, typically retailing for less than $50. The modern style is inspired by a similar Casio watch sold in the mid-1980s.

If you prefer expensive designer watches, you are probably familiar with the Patek Philippe Golden Ellipse designs.

Publications such as Forbes named the $60,000 Rose Gold variant, which has 300 hand-made links and 18-carat gold parts, as one of the best watches of the year.

And according to Google Trends, searches for Patek Philippe reached their highest peak since 2018 in May.

When you search for “#suitsupply” on Instagram, you’re met with more than 361,000 posts—many of them “fit checks” posted by men this year to show off their designer outfits.

This is because recently the brand’s items have become major fashion symbols. Some customers have chosen to mix SuitSupply pants with other pieces of their wardrobe, while others rock completely monochrome outfits, like the brand’s $859 Havana set.

Speaking to Business Insider, a SuitSupply representative said the company “breaking sales records in stores around the world” and that demand for costumes is especially “accelerated in the US”.

Calabrian bergamot, vanilla and patchouli are the top notes of Dior Sauvage – perhaps the most popular fragrance for men in 2024.

Sephora’s website lists the designer cologne, which sells in five sizes for between $85 and $270 each, as one of its top sellers for men.

Dior also went viral with Sauvage ads, like an extremely short “film” narrated by Johnny Depp. Since it was uploaded to YouTube in early March, the video has been viewed more than 11 million times.

Specifically, the expensive Eames chaise longue became the ultimate status symbol for wealthy men. It’s covered in leather, has a matching stool and has been a staple of the designer brand since 1956.

Its base model costs $6,895, while the high-end version is priced at $7,395. However, depending on the wood and leather you choose, the chairs can actually cost closer to $10,000 each.

“The Eames Lounge Chair and Ottoman is consistently one of our best-selling products,” Jennifer Nield, vice president of lifestyle at MillerKnoll, Herman Miller’s parent company, told BI.

She also added: “Although the word ‘iconic’ is overused, it is exactly the right word to describe the Eames Lounge Chair and Ottoman.”

Indoor golf simulators seem to be popping up everywhere, from offices to breweries.

But some men prefer to add golf technology to their homes – something Larry Olmsted cites in a Forbes feature earlier this year. The quality of home simulators is improving and the price tags are becoming relatively more affordable.

Some of the more popular options from FlightScope and Skytrak, for example, retail between $3,995 and $6,298. The technology is still expensive, but not as expensive as the $50,000 setups some professional golfers use.

From influencers to celebs like Mark Wahlberg, it seems like everyone is into cold dips. And this year many people choose to dive at home.

According to Google Trends, searches for “cold plunge baths” peaked in January and are increasing again this month.

A $132 tub from The Pod Company is one popular option, as is the more luxurious $8,490 tub from Plunge.

Rucking, or the practice of carrying heavy weights for long distances, is a huge fitness trend this year.

So naturally, many men are now buying bulk bags to participate in the activity. Those from GoRuck, which can cost up to $585 each, are particularly popular.

The brand also saw a spike in online searches this month, according to Google Trends.