Insignia 50-inch F30 LED 4K Smart Fire TV: $190
Save: $110
Toshiba C350 Series 55-inch 4K Smart Fire TV: $250
Save $120
Sony 65-inch 4K X90L Series Bravia XR Smart Google TV: $1,098
Save $202
Samsung 43-inch 4K DU7200 Series HDR Smart TV: $288
Save $40
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The first day is just a few days away — July 16 and 17 — but we’ve rounded up some great deals that are already live. If you’re looking for a new TV, you’ve come to the right place. Many top-rated models are discounted right now. Brands like LG, Sony and Samsung are all seeing drastic price cuts, and there are plenty of deals on Amazon’s in-house Fire TV models.
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Whether you’re looking for a high-end OLED or a more affordable option, we’ve rounded up the best Prime Day deals for you. Follow this list for updates to make sure you get the latest offers.
The best Prime Day TV deals
The Fire TV Omni models are solid options, especially for watching various streaming services at home. They are built with 4K, HLG, HDR 10 and Dolby Digital Plus, giving you clear, immersive images and sound. They also have built-in microphones to enable a hands-free experience via Amazon Alexa.
The Insignia F30 uses Amazon’s Fire TV OS, allowing quick access to all the best streaming services. This 4K TV has DTS Studio Sound, HDR, HDMI ARC and HDMI eARC, AirPlay, Alexa voice control and more. Its three HDMI ports let you connect to a game console, soundbar, DVD player or anything else you use regularly.
The C350 TV series from Toshiba is a great budget option that costs even less right now, currently 32% off. It’s a Fire TV, so it’ll be best for streaming content, whether it’s Prime Video or Netflix. The 4K resolution also gives you a clear picture.
This Sony TV is more expensive, but it’s worth the price, especially now that it’s discounted. This TV features full backlighting and 4K resolution, giving you the best possible picture. The TV also has HDR and Dolby Vision support, gaming features and HDMI 2.1.
This 4K TV comes with a feature called PurColor, which Samsung says ensures the best picture quality. It also has a Motion Acceleration feature designed to reduce lag.
OLED TVs lead the way when it comes to picture quality, and Samsung’s fast processor helps improve streaming, making movies, shows, sports and games a seamless experience. A decent-sized screen gives you plenty to stare at all summer long and beyond.
More Prime Day TV deals:
You can also check out our list of the best Prime Day digital deals happening now if you’re looking for a streaming service to pair with your new TV.
What is Prime Day?
Amazon Prime Day is a two-day shopping event for Amazon Prime members. Prime Day will be included this year July 16 and July 17. some consider this the summer optionon Black Friday as customers can score deeply discounted items. Customers are encouraged to keep an eye on the site throughout the day for new discounts and grab the deals they like as they may not last long.
Is Prime Day the best time to buy a TV?
Some of the best TV deals of the year happen during the Prime Day event, especially when it comes to models powered by Fire OS (that’s Amazon’s smart TV interface). If you’re in the market for an upgrade, now is the best time to shop outside of the fall Black Friday sales. If you can’t wait that long, now is your chance to get a new TV at a lower price.
How we pick the best Prime Day TV deals
Many of us here at CNET have been covering shopping events for more than five years, including Black Friday, Prime Day, Memorial Day, and countless other shopping events. During this time, we’ve learned how to spot the best deals in the sea of thousands of superficial offers and scams, and we only show the best deals from trusted retailers. We look for real discounts, quality reviews and time left on sale when choosing TV deals to show you.
- Real discounts mean real savings. We check the price history for products listed as on sale, so we know when it’s an inflated list price and not an actual discount.
- Quality reviews and tests are extremely important for any product. A discount isn’t worth it if it results in an inferior product experience, no matter how much you save.
- The remaining time to sell is also important. Some deals are only available for a limited time or may be in limited supply. If this is the case, we’ll let you know in advance so you don’t go back to the deal later only to be disappointed.