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Top 5 Prime Day Deals for Amazon Kindles, Fire Sticks, and Fire Tablets

It’s that time again. Amazon Prime Day is back. Among the thousands of discounted items, from the essentials to the wacky, are steep discounts on Amazon’s wide range of hardware, including Prime Day Kindle deals you won’t see beaten the rest of the year. Savvy shoppers know that Amazon Prime Day is usually the best time to get a deal on a new Fire tablet or streaming stick. We’ve rounded up the best deals on our favorite Kindles, streaming sticks and tablets. Don’t see anything you like? Be sure to check out our ongoing coverage of Prime Day on our live blog, as well as our roundup of the best Amazon Prime Day deals.

We test products year-round and pick these deals. We will update this guide periodically throughout the sale.

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Top 5 Amazon Device Deals

I was on Team Paperback until I tried my first Kindle, and now you can’t pry it from my fingers. The Paperwhite is the best of the Kindle range and our favorite e-reader overall. You have to pay $20 more to get rid of the lock screen ads, but they don’t interfere with reading if you don’t want to spend more. There are two main versions—this base Paperwhite and the Signature Edition (8/10, WIRED Recommends), which comes with 32 gigs of storage over 16, wireless charging, and auto-adjusting backlighting. There’s also a children’s version with a case, a one-year subscription to Amazon Kids+, and a two-year, no-questions-asked replacement warranty. The Paperwhite hasn’t been updated since 2021 and we’re not sure when a new one might come out, but mine still works like it did on day one. We think it’s still safe to buy one.


Paperwhite is the best for reading. The Scribe (8/10, WIRED Recommends), with its 10.2-inch screen, is built for both writing and drawing. It’s a Kindle at heart, so reading is seamless and there’s no lag when typing. Professional artists will want something better, but it’s natural to use. However, the Scribe is very expensive, and the premium version of the pen with the eraser on one end costs another $30. You can’t write directly on the pages of the book because the Kindle chooses sticky notes and it’s not waterproof.


We generally prefer Roku streaming devices, but if you tend to watch a lot of Amazon Prime content, get the Fire TV Stick 4K Max. Anyone can use it, of course, but it obviously heavily promotes Prime content. There’s 16 gigabytes of storage, which should be enough for all your streaming apps and games. You can download your security camera feed and ask Alexa to do things like order you a pizza.


Amazon also has its own line of tablets, and in our guide we specifically recommend not buying one unless it’s Prime Day. Fire tablets tend to be crappy, but if all you plan on doing is watching Amazon content and doing basic work tasks like email, they’re reasonably capable and frighteningly affordable. The Fire HD 10 is our favorite of the bunch, with a 1080p screen and 3 gigabytes of RAM, so it can handle watching videos and browsing a bunch of tabs. As with Kindles, you have to pay an extra $15 to get rid of the lock screen ads. 32 and 64 GB models are available.


Amazon’s Echo Show 8 has been our favorite Alexa smart display for generations, and the 2023 version is another winner. It sits perfectly between the tiny five-inch Show 5 and the mondo-sized Show 10, providing an attractive screen that’s large enough for easy interaction without taking up too much desk space. You can check the weather, video chat, add up to three information widgets, and more, all with Alexa ready to help. It’s a bit pricey at full price, but this sale makes the Show 8 seriously attractive to anyone looking for a smart assistant that does a little bit of everything. —Ryan Wania


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